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Brush Time Magic

We know how important your kiddo's oral health is. That's why Frost is made with clean ingredients that not only taste great but come with added benefits such as anti-inflammatory, antioxidants, and gum strengthening. Unlike the competition, our products do not use any sugars, parabens, or sodium lauryl sulfate (SLS) so that little teeth can have the best cleaning experience without the harsh chemicals.

You can try a sample of our birthday cake toothpaste right away! Our full line of products will be ready to ship in November.

Studies have shown that although drinking fluoride can affect brain tissue, fluoride in toothpaste is not ingested and remains the gold standard in cavity protection. It is recommended by the American Dental Association and the American Academy of Pediatric Dentistry to brush with fluoride. We offer both fluoride and fluoride-free options so that parents can choose the best option for their kiddo's teeth.

SNOW and Frost by SNOW are two separate companies, both with the mission of caring for healthy smiles of all ages.

Motivating your kids to look over their dental health is hard! Our products come in exciting flavors and designs so your kids will want to take care of their teeth day and night. Plus, they're made with clean ingredients that are gentle to small smiles, but tough on plaque and bacteria.

Frost products are made with safe ingredients that are not harmful to children. Please contact your health care professional if you have any questions relating to our ingredients. If an excessive amount of fluoridated product is swallowed, please contact Poison Control.

Yes. Frost is made with thoughtful and safe ingredients and meets all testing and safety requirements outlined by the FDA.

Yes. Frost has been tested with kids, parents, and with the testing guidelines required and recommended by the FDA.