What's So Great About Frost?
Quality Ingredients
A magical blend of berries and natural minerals known to help support and strengthen tooth enamel.
Healthy Habits
You can rest easy. Our oral care products work because kids actually want to use them twice a day. Psst, did you know Frost the Bear brushes his teeth 6 times a day?!?.
Imaginative Flavors
Brushing never tasted SO flavorful. From juicy watermelon waterfalls to strawberry clouds, we put our favorite tooth-friendly flavors into each product!.
Made By SNOW
Bright and healthy grins are in our DNA. We started Frost to pass on more smiles to you and your fam, because we get it, life's a lot better without cavities. And brush-time should be fun!
Our Magical Ingredients
Lavender Oil
Natural anti-inflammatory
known to help with allergies & even eczema. 2500 years and counting!
Hawthorn Berry
Rich in antioxidants with
anti-inflammatory properties, gently strengthening their gums. Awe yeah!
Goji Berry
Great source of nutrients & minerals to help fight against gingivitis & free radicals. Sign me up!
Hydroxyapatite
The same mineral found in your teeth helps ease tooth sensitivity, encourages healthy tooth growth & remineralizes tooth enamel. Yes please.
These Ingredients Didn't Get Frost's Paw of Approval
These Ingredients Didn't Get Frost's Paw of Approval
Our standards are very high. We'll never use these unhealthy ingredients in our products.
Vegan Friendly
Cruelty-Free
Sugar-Free
SODIUM LAURYL SULFATE (SLS)
Causes microscopic tears in the mouth and used in floor cleaners. We're not having it. 👎
CARRAGEENAN
Found to cause gastrointestinal inflammation and ulcers. Ouch! 😤
PROPYLENE GLYCOL
Known to damage the central nervous system, liver, and heart. Yuck! 🤢
Triclosan
Considered an chemical antiseptic, the FDA hasn't said good things about it. No thanks! 🙅♀️
Causes microscopic tears in the mouth and used in floor cleaners. We're not having it. 👎
Found to cause gastrointestinal inflammation and ulcers. Ouch! 😤
Known to damage the central nervous system, liver, and heart. Yuck! 🤢
Considered an chemical antiseptic, the FDA hasn't said good things about it. No thanks!
Vegan Friendly
Cruelty-Free
Sugar-Free
Made To Make Them Smile
A line-up of fun, simple products to reach every corner of your kiddo's smile and meet their oral hygiene needs.
Flossers
We wish we had these
when we were kids. With fun flavor woven right into each floss, they glide easily through small teeth and help banish in-between plaque.
Toothpaste
Watch it clean little teeth like magic. Our toothpaste cleans and brightens teeth, prevents cavities, strengthens enamel, and tastes like dessert too.
Mouthwash
Swish, swish, rinse. Bad breath, bacteria, and gingivitis? Don't know 'em! Our mouthwashes are gentle yet powerful and oh-so-tasty.
Better Brushing Starts Here
"After reaching millions of parents via the success of our Snow brand, we realized the lack of non-toxic toothpaste options for kids. We have launched Frost with the support of some of social media’s most loved families and kids, all who share our passion for healthy and efficient smile care. Frost’s all-new brushing experience can help little ones build a life-long connection to oral hygiene while fighting away toothaches and cavities one brush at a time."
- Josh, CEO of SNOW
Interesting Facts
By age 8, over half of children (52%) have had a cavity in their primary (baby) teeth.
Flossing teeth at a young age can reduce the cost of
oral care by over 40% and help prevent emergency
dental visits compared to those who don't.
ONE in three children do not brush their teeth
twice a day.
By age 8, over half of children (52%) have had a cavity in their primary (baby) teeth.
Flossing teeth at a young age can reduce the cost of
oral care by over 40% and help prevent emergency
dental visits compared to those who don't.
ONE in three children do not brush their teeth
twice a day.
