I have four grandchildren and I have purchased every type and brand on the market. I ran into this product on vacation. I took the birthday cake toothpaste home and they all love it. I have to find the toothpaste from by four year old because he wants to eat it. I can’t wait to try the mouthwash and dental floss.

I bought this for my foster daughter who had her first dentist appointment and loved their cake flavor. Now she’s volunteering to brush her teeth now and doing so good with this product!

Ok I'm 20 and bought this for myself because i hate the minty regular toothpaste flavor, this one taste so yummy i like this alot

We have tried well over a dozen different fluoride free children's toothpaste brands, and my son has gagged or immediately spit out every single one. He's almost 6 years old but was still using the baby tooth cleaning gel from his infancy because we couldn't find a toothpaste he'd accept. I was worried it would be the same story with this toothpaste, but much to my delight my son loves it! He says it tastes sweet and yummy! I'm so thankful to have found fluoride free toothpaste that has great ingredients and that my son will actually use!

My daughter said that in addition to the great taste, she loves how clean her teeth feel. After a couple of days of her using it, I noticed when she was talking to me that her teeth looked noticeably whiter. Now I want to try it, too.